Monday, November 16, 2009

search engine optimization: increasing your web presence through clever wordplay

How Keyword Searches and Well-Placed Cross-Linking Can Skyrocket Your Algorithmic Ranking



Search engine optimization is all the rage in the world of web publishing these days. If you want a successful web magazine that attracts both readers and search engine bots, you really need to understand how search engines crawl the internet looking for the sexiest words of the day. Apparently using the right word in the right place can seriously impact the top secret algorithmic ranking that search engines like Google, Yahoo, and Bing give to your website. This has a direct impact on the placement that your website gets on the search page when people type in a keyword search.
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That was the gist of the seminar I attended today. And fascinating stuff it was too. Although geared toward web magazines, a lot of the information is just as relevant to blogs. After all, we are all subject to the same sort of scrutiny by the same relentlessly crawling search engine bots, regardless of whether we publish a popular web-savvy magazine like Wired or if we post to a blog that is dedicated to kitchen aprons from the fifties.

Although a lot of what was discussed at the web publishing seminar today was common sense and rather intuitive, I thought, I did learn a great deal and had my eyes opened to a few glaring errors that I was making. I have incorporated six methods for increasing search engine optimization into this blog post, some of which I use routinely anyway, some of which are foreign to me.
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The first person who can spot all six key points in this blog post gets a prize. A real prize, which will arrive in the mail with a stamp and everything.

Oh how I miss those song lyrics already!
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For more stories about my adventures about gazing deeply into the navel of this crazy little thing called the internetz, feel free to read about:

14 comments:

mister anchovy said...

It has occurred to me that if I were to subliminally Britny Spears insert certain Paris Hilton keywords in my blog, then my Michael Jackson movie hits would go David Letterman affairs up. The way I Farrah Faucett will see it, if I chimp victim pictures use the right oprah sarah palin interview keywords, I can't lose.

Barbara Bruederlin said...

haha! You are likely right and I didn't even notice that you were doing it, Mr Anchovy. Although to give us mortals some credit, apparently the hottest key words today were "space shuttle launch". A trifle loftier than Ms Spears and her ilk.

Allison said...

I've always been a fan of the sub headline. One of the points? ;)

I like using the obscure song lyrics, and funnily enough those posts are my most searched entries. There are a lot of Spencer Krug fans out there wondering what exactly he is yelping about.

Barbara Bruederlin said...

Bingo, Al! And there is something specific that you are supposed to do with the subheading as well.

I LOVE using obscure song lyrics, and was heartbroken to be told I was doing it all wrong in that regard. But evidently the google bots are not interested in what Spencer Krug is yelping about. Shocking, I know.

~Jen~ said...

ummm excuse me....i am waiting for a MG Concert post/review....plz & thank you.

Charlie said...

I've checked out your links to Wikipedia and now I have a raging headache. You may be breezing through NaNoo month or whatever, but it's killing me.

I looked at your page source and I don't see what a bot would pick up on. Blogger doesn't generate a META tag, which a lot of bots and spiders search for.

Anyway, it's all too complicated for me and I'm going back to bed. [Whines all the way out of the "office"]

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Barbara Bruederlin said...

It's coming up today,Jen. Sheesh!

You looked at my page source, Charlie? You could have at least given me a chance to put some makeup on first!
My understanding is that Google no longer looks at those tags. But what do I know?

That makes me wonder, atoall, about how non-English words are searched and where they fit on the algorithms.

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Captain Karen said...

Hmmm. I've heard using links, pictures, and tags are a sure way to increase your traffic. Do I get something for at least trying to seem sort of smart?? I have no idea what a "bot" is or what META means so probably not...

Barbara Bruederlin said...

Noted, JeanPaul.

It's more in the way you use your photos, tags and links, but you are certainly touching upon it, Karen.

Alisdair Johnston said...

Choosing the correct primary keyword, secondary keywords or keyword phrases is paramount to the optimisation of your website. One of the major mistakes a SEO copywriter can make is ‘keyword stuffing’ which means that you are using keywords too frequently or out of context which the Search Engines can perceive as spamming and trying to manipulate organic SEO results.

Barbara Bruederlin said...

Yes, we did learn about that as well at the seminar, Alisdair. I found it intriguing that not only had the search engines found a way to snuff out keyword stuffing, but that someone was sneaky enough to come up with the idea in the first place.

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