How Keyword Searches and Well-Placed Cross-Linking Can Skyrocket Your Algorithmic Ranking
Search engine optimization is all the rage in the world of web publishing these days. If you want a successful web magazine that attracts both readers and search engine bots, you really need to understand how search engines crawl the internet looking for the sexiest words of the day. Apparently using the right word in the right place can seriously impact the top secret algorithmic ranking that search engines like Google, Yahoo, and Bing give to your website. This has a direct impact on the placement that your website gets on the search page when people type in a keyword search.
That was the gist of the seminar I attended today. And fascinating stuff it was too. Although geared toward web magazines, a lot of the information is just as relevant to blogs. After all, we are all subject to the same sort of scrutiny by the same relentlessly crawling search engine bots, regardless of whether we publish a popular web-savvy magazine like Wired or if we post to a blog that is dedicated to kitchen aprons from the fifties.
Although a lot of what was discussed at the web publishing seminar today was common sense and rather intuitive, I thought, I did learn a great deal and had my eyes opened to a few glaring errors that I was making. I have incorporated six methods for increasing search engine optimization into this blog post, some of which I use routinely anyway, some of which are foreign to me.
The first person who can spot all six key points in this blog post gets a prize. A real prize, which will arrive in the mail with a stamp and everything.
Oh how I miss those song lyrics already!
For more stories about my adventures about gazing deeply into the navel of this crazy little thing called the internetz, feel free to read about: