Wednesday, November 04, 2009

"it's just beer"

What do you do when you realise that there's a corporation in your midst that has been steadfastly supporting the arts, agriculture and education since its inception? A corporation that is fanatical about the quality of its product, but that doesn't take itself too seriously. A corporation who's like the guy you can always rely on to help you move. A corporation who has come up with some of the most clever and unique marketing strategies you've seen in a long time.

If you are the Calgary Business Hall of Fame, you induct its founder into your ranks.

If you are a zombie who is a little less bad tempered these days, you write them a little love story. Okay, it's a long love story, so when you have a moment, please pour yourself a drink and wander over to New Canadian Modern to read my article, Patron Saint of Everything.

You will wish you lived here.

10 comments:

Allison said...

I started reading this earlier in the day, but got pulled away. I will finish when I get home. Great read so far, I love the Untapped CDs that go out as a promotional tools. Brilliant idea. It's almost making me want to go over to the dark side of beer drinking!

mister anchovy said...

Excellent article. I was thinking how much I like good beer, although these days I'm trying to shed many excess pounds so I'm staying away from beer and from bread. Come to think of it, beer is kind of liquid bread, isn't it?

Barbara Bruederlin said...

It is a rather lengthy article, Al, so you deserve some sort of good friend award if you finish it.
I love the Untapped program as well. It's a great concept and everybody wins!

It's health food, Mr Anchovy. I don't drink beer very often myself, but when I do I want a quality craft beer.

John Mutford said...

I was only introduced to the Big Rock beers when I moved west a couple years ago (well, his Northwest). I didn't know this side of them. I'm all for independently owned breweries. Still not sure how I feel about corporate sponsorship though, and alcohol and arts, and alcohol and sports, is nothing new-- but I'd rather it be them than Molson or Labatts or Bud, etc...

bloody awful poetry said...

I confess..I sort of just skimmed through the article.I saw all them words and kind of blacked out for a bit. But I will return to give it the full attention it deserves, without a doubt. I do love the beer/mixed CD concept though!
And hey, I already wish I live here. There. Y'know. There.

Barbara Bruederlin said...

Big Rock really has stepped in to fill a void in arts funding, John. And since it is a relatively small company, it really has to be inventive in its approach. Personally I think this more than makes up for any questions I might have about linking alcohol with the arts.

It is a long article, BAP, but you know I don't get started until 800 words. But damn them anyway for having so many interesting facets to their sponsorship approach!

Charlie said...

Now there's a company that has truly put the phrase "grass roots" into practice.

Barbara Bruederlin said...

So true, Charlie, despite all the fancy social media presence, they have never forgotten their farming roots.

Doc said...

I LOVED this article! As a commited beer drinker and sometime patron of the arts, my only question is, "Where do I buy this wonderful beer?"

I find it heartwarming to hear of a company with pride AND a sense of responsibility to the community. I can only cross my fingers and pray that other brewers "grow a pair" and follow suit.

Doc

Barbara Bruederlin said...

Are you up for a road trip, Doc? Simply take the scenic drive to Windsor and in 3 hours or so you can be filling up the trunk. Alternatively you could take your boat over to Leamington, but that could be less than pleasant at this time of year.

I would recommend loading the family onto a plane and coming out to visit us. I'll take you to the well myself.