What do you do when you realise that there's a corporation in your midst that has been steadfastly supporting the arts, agriculture and education since its inception? A corporation that is fanatical about the quality of its product, but that doesn't take itself too seriously. A corporation who's like the guy you can always rely on to help you move. A corporation who has come up with some of the most clever and unique marketing strategies you've seen in a long time.
If you are the Calgary Business Hall of Fame, you induct its founder into your ranks.
If you are a zombie who is a little less bad tempered these days, you write them a little love story. Okay, it's a long love story, so when you have a moment, please pour yourself a drink and wander over to New Canadian Modern to read my article, Patron Saint of Everything.
You will wish you lived here.