It's that time of year when all the post-secondary institutions are pimping themselves at high schools. Many universities are still sending out wrinkly administrators to hand out flyers to leery grade 12 students, flyers with sexy titles like "no pure math? no problem" which inevitably find their way to the hallway floors to be swept up at the end of the day.
I was really happy to see at least one institution use a fresh and imaginative approach, which just might do the job it is intended to do, capture the attention and imagination of potential students. The Alberta College of Art and Design recently sent student representatives to high schools armed with promotional cds. Who doesn't love free music?
The cd, entitled Mix: Soundtrack for the Studio, features 10 tracks by local musicians, some of whom are also members or alumni of the college, and each track was selected by a different member of the ACAD student body. Player cards tucked into the cover sleeve profile these students and their academic interest, alongside the music they have selected and recommendations for further listening. A few additional cards snapshot some of the specific courses offered at ACAD, using eye-catching photography and a minimalist approach to the text.
This really is a perfect marriage of art, music, and education (okay, I guess that would actually be a menage a trois). Art and music are two forms of creativity that have always enjoyed a strong interconnection, and it only makes sense for an institution that fosters creativity to use that interconnectedness to promote itself. Well done, Alberta College of Art and Design!
I assume that neither the College nor the musicians featured on the college's promotional cd would object to you folks listening to their songs, as they are already being distributed gratis. Please enjoy a little taste of some Calgary musicians, to whom some ACAD students are currently grooving.
the General [mp3]- Vailhalen
Art is a Dying Art [mp3] - the Rocky Fortune
Mosquitos and Cars [mp3] - Kris Demeanor
A Sad Country Ballad for a Tired Superhero [mp3] - Woodpigeon
Olympia [mp3] - Falconhawk
Ninja Pt 1 and 2 [mp3] - Seven Story Redhead
Don't Mind Us [mp3] - Jane Vain and the Beautiful Creep Cabaret
Geographic Centre of Canada [mp3] - the Collapse
Down With Safe [mp3] - Hot Little Rocket
Oh Sorrow [mp3] - the Agnostic Mountain Gospel Choir